Best Sustainable Fashion Brands to Watch in 2025
1. Patagonia
Renowned for its commitment to environmental preservation, Patagonia continues to lead the sustainable fashion movement. By utilizing recycled materials and promoting fair labor practices, the brand has set a standard in ethical clothing. In 2025, Patagonia aims to increase its transparency by publishing its supply chain details, making it easier for consumers to understand where their clothes come from.
2. Reformation
Reformation has gained popularity among eco-conscious millennials for its trendy yet sustainable garments. Known for its limited run production models to reduce waste, Reformation uses eco-friendly fabrics, such as Tencel and recycled polyester. With plans to expand its “RefScale” initiative, the brand will quantify its environmental impact, offering consumers insights into their purchasing decisions.
3. Everlane
Everlane combines modern aesthetics with transparency, allowing customers to see the true cost behind each of their products. Their “Radical Transparency” program reveals detailed pricing and breaks down how much each item costs across production, materials, and labor. In 2025, Everlane plans to broaden its use of sustainable materials and practices, aiming for 100% of its cotton to be organic or recycled.
4. Eileen Fisher
Eileen Fisher is a pioneer in sustainable fashion, emphasizing simplicity and timelessness in design. The brand has committed to a circular economy model where clothes are made to last and are recyclable. By 2025, Eileen Fisher intends to increase its take-back program and expand its fabric sourcing to include more sustainable textiles, like organic linen and recycled fibers.
5. Thought Clothing
This UK-based brand focuses on creating stylish clothing from organic and sustainable materials. Thought Clothing emphasizes the use of bamboo, organic cotton, and hemp in their collections. As they grow their market presence, Thought plans to implement more localized production practices, reducing carbon footprint and supporting community artisans.
6. People Tree
People Tree is a pioneer in eco-friendly fashion and fair trade practices. For the future, they are set to expand their sustainable line of organic cotton products, aiming for zero waste in production methods. In 2025, the brand seeks to enhance its partnerships with local farmers, strengthening community ties and ensuring a fair livelihood for all stakeholders involved.
7. Amour Vert
Amour Vert’s model revolves around the philosophy of “buy less, choose wisely.” Their production process ensures that each piece is crafted with attention to environmental impact. In 2025, Amour Vert plans to introduce more sustainable options and assess their carbon footprint regularly while emphasizing the use of non-toxic dyes.
8. Girlfriend Collective
Focusing on activewear, Girlfriend Collective produces high-quality, eco-friendly leggings and sports bras made from recycled plastic bottles. The transparent sizing policy and commitment to inclusive sizing make them stand out in an often-exclusionary industry. By 2025, they aim to enhance their recycling programs and explore new, innovative materials.
9. Veja
Veja has disrupted the sneaker industry with its eco-conscious approach, sourcing materials like organic cotton, wild rubber from the Amazon, and upcycled plastic. The brand is transparent about its production process, paying fair wages to workers. By 2025, Veja plans to introduce even more models with entirely sustainable materials, emphasizing vegan options.
10. Nudie Jeans
Nudie Jeans champions transparency and responsible production in denim manufacturing. The brand promotes a repair-and-recycle philosophy, encouraging customers to fix their jeans rather than throw them away. As they look to the future, Nudie Jeans will expand its take-back program and incorporate more organic cotton, pushing for an even smaller environmental footprint.
11. Taylor Stitch
Known for its craftsmanship and durability, Taylor Stitch focuses on creating lasting clothing. The brand prioritizes sustainable materials and ethical labor practices. Their mission in 2025 includes adopting a fully circular model, allowing customers to return garments for upcycling or recycling, thus minimizing waste.
12. Outerknown
Founded by surfer Kelly Slater, Outerknown emphasizes ocean conservation and ethical consumerism. The brand utilizes organic and recycled materials in its clothing lines, and by 2025, it aims to achieve complete sustainability in its sourcing and production practices while expanding its footprint in the global market.
13. Rothy’s
Famed for its stylish shoes made from recycled plastic bottles, Rothy’s leads in sustainable production techniques. The brand is set to expand its offerings, allowing for more versatility in everyday wear. As it looks toward 2025, Rothy’s is focused on refining its supply chain and further reducing waste through a closed-loop system.
14. Tentree
For every item purchased, Tentree plants ten trees, a significant contribution to combating climate change. Alongside this initiative, the brand uses eco-friendly materials and sustainable production methods. By the end of 2025, Tentree hopes to plant over 50 million trees and further solidify its place in the sustainable fashion sector.
15. Mara Hoffman
Mara Hoffman’s collections emphasize organic and bio-based materials while championing size inclusivity. In 2025, the brand plans to strengthen its commitment to sustainable practices by reducing water usage in production and advocating for radical social change within the fashion industry.
16. Allbirds
Known for its environmentally friendly footwear, Allbirds focuses on natural materials, including merino wool and eucalyptus tree fiber. As the brand looks to 2025, it aims to expand its product line with new sustainable solutions and promote its mission to be the most sustainable footwear brand globally.
17. Nisolo
By committing to ethical production practices and fair wages, Nisolo emphasizes transparency and sustainability. The brand’s focus on handcrafted leather goods has set it apart in an often unregulated industry. By 2025, Nisolo seeks partnerships with more artisans worldwide while focusing on eco-friendly processes in leather production.
18. Bombas
While primarily a sock company, Bombas makes waves in the sustainable space by using sustainable materials and donating a pair for every pair sold. Their aim for 2025 includes revamping their production practices to further decrease waste while maintaining their philanthropic focus.
19. Sezane
French brand Sezane is at the forefront of sustainability, offering timeless pieces made from high-quality materials. The brand is championing initiatives such as recyclable packaging and eco-friendly production practices. By 2025, Sezane aims to broaden its sustainable lines while maintaining deep-rooted brand heritage.
20. MUD Jeans
MUD Jeans provides a unique take on circular fashion by offering a leasing program for jeans. Customers can return their jeans after use, ensuring they are recycled into new products. Moving into 2025, MUD Jeans plans to expand this initiative, making sustainable denim more mainstream.
21. Toms
Popularly known for its one-for-one model, Toms is evolving to focus on a wider range of sustainable practices. The brand is dedicated to utilizing sustainable materials across its offerings while increasing advocacy efforts for a variety of social issues. Their trajectory toward 2025 includes enhancing their product sustainability metrics and expanding their eco-friendly offerings.
22. SIR the label
An Australian brand that blends luxury with sustainability, SIR the label focuses on using natural fibers and production methods aimed at reducing environmental impact. By 2025, SIR the label is looking to ensure that at least 75% of its materials are sustainable and to enhance ethical sourcing practices.
23. Puma
With a strong commitment toward sustainability, Puma is shifting its focus to eco-friendly materials in its sportswear. The “Forever Better” initiative aims to implement sustainable practices and innovative production methods. By 2025, Puma plans to use 100% cotton sourced sustainably and increase the use of recycled materials.
24. H&M Conscious Collection
Although H&M has faced criticism for fast fashion practices, its Conscious Collection demonstrates a commitment to eco-friendly materials. The brand continues to develop and promote sustainable alternatives to traditional garment production. By 2025, the Conscious line is expected to expand further, integrating more recycled and organic textiles.
25. United By Blue
This brand combines stylish products with a commitment to ocean conservation—it removes one pound of trash from oceans and waterways for every product sold. By 2025, United By Blue plans to enhance its environmental initiatives and expand its sourcing from sustainably harvested materials.
26. Rag & Bone
Rag & Bone is stepping into the sustainability arena by integrating eco-friendly practices into its production. With plans to transition to organic and recycled materials, the brand aims to actively reduce its carbon footprint. By 2025, customers can expect expanded options toward sustainable clothing, embracing more ethical production standards.
These brands represent a new wave in sustainable fashion, championing eco-friendly materials, ethical labor practices, and innovative production methods, ensuring that consumers can make choices that benefit the planet without sacrificing style or quality. Watch closely as these trailblazers redefine industry norms in 2025.
